Position: Direct Marketing Executive (eMail Marketing)
Location: Central London, Waterloo, London (nearest tube station Waterloo and Lambeth North)
Salary: 24-26K Depending on Experience plus a Flexible Benefit Package including 25 days holiday.

CLIENT:
Headquartered in London and with customers in over 19 countries, our client is Europe’s largest online marketing and reservations service for the restaurant industry.

Ranked recently as the 26th fastest growing digital media company in Europe and in the UK’s 2009 Guardian Media Tech 100, they are at the forefront of an exciting upward trend in online marketing and reservations for the restaurant industry.

ROLE:

They are looking to recruit a Direct Marketing Executive to join their growing international marketing team of five. The primary role of the Direct Marketing Executive will be to generate sales leads, new business and revenue by creating, delivering, supporting and co-ordinating a wide range of direct marketing programmes throughout Europe. There will be a key focus on direct marketing within the UK, which is currently their biggest market.

The majority of activity will be email marketing, although this will also be supported by various postal direct mail campaigns and projects. Much of the CRM and Direct Marketing strategy has been defined, however the Direct Marketing Executive will be responsible for driving best practice and end to end tracking of all communications with our leads and customers for improved CRM. All input to the CRM and Direct Marketing strategy from previous experience will be welcomed.

ESSENTIAL SKILLS/EXPERIENCE:
a) Excellent copywriting and proof reading skills. Experience in an email marketing / direct marketing focused role (at least 1 year).
b) Data, results and revenue-driven with a strong capability for analysing customer data and campaign data.
c) Have solid experience in communications and tactical campaign promotions (especially online and international).
d) Have a good balance between analytical and creative talent.
e) Have a passion for innovation and a curiosity for technology, ideally with experience in an e-commerce environment.
f) Strong IT literacy with experience with some of the following.; Email marketing systems, CRM databases, Dreamweaver (or similar) and Desktop publishing and design software e.g. Photoshop, Quark.

DESIRABLE SKILLS/EXPERIENCE:
a) English as a first language is required. A good fluency in one or more European languages is a distinct advantage (German, in particular).

You may have experience in the following roles: Direct Marketing Executive, CRM Marketing Executive, Database Marketing Manager, CRM Manager, Email Marketing Executive, eMarketing, Online Marketing, Internet Marketing, Campaign Executive, Campaign Manager, Digital Marketing, etc

This vacancy is being advertised by EasyWebRecruitment, the UK’s leading Flat Fee Recruit