| Online Account Executive (SEO/PPC) 17,000 + Benefits Berkshire You will be responsible for the day to day management of clients' Search Engine Marketing accounts. You will work on online advertising campaigns across a variety of different media, including paid search on all the leading search engines, as well as social media sites, local directory sites and shopping comparison sites. You will work closely with clients, suppliers and account managers/directors to implement, monitor, optimise and report on these campaigns, as well as help build and develop new client accounts and relationships. A skilled communicator, you'll work closely with each client in order to develop and modify effective bidding strategies, etc. You'll develop an extensive list of keywords and will liaise closely with the search engines for each campaign, tailoring your ad copy to each so that you achieve optimum click-through rates and the lowest possible CPA. We'll need you to set up accurate conversion and ROI tracking systems (using Atlas Search & Adwords tracking) for each campaign, providing regular reports to clients and outlining a detailed analysis of key metrics in order to identify, recommend and implement changes to increase the performance in the overall search program. Ideally you'll have strong attention to detail; you'll be hard working, highly proficient with Excel and have the confidence to play a major role within a fast growing business. Education: Graduate, preferably 2:1 or above in a relevant course (i.e. business, marketing, IT, etc) You will be expected to be hard working, diligent, quick thinking and eager to learn as much about the internet, IT and online marketing as possible; you will be working with a young team of highly Internet savvy individuals who want to have fun at the same time as ensuring the success of the company. |