-As a Manager Marketing your goal is to develop and implement marketing strategies and programs for the Service business and its channels of distribution.
#LI-MD1 #LI-Hybrid
You will do this by:
-Defining, developing, and leading the marketing strategy for the Service business to grow sales and create a stronger link with our customers
-Collaborating with Marketing Leadership as well as across different departments to create programs that support the development & sale of after market products
-Planning, budgeting, coordinating and developing marketing programs that support the sale of all company products sold through the assigned distribution channels
-Evaluating channel marketing needs and making recommendations to leadership for strategic planning
-Assisting team to develop and launch new products and new product lines
-Assisting with achieving annual sell-thru objectives for assigned channel of distribution
-Developing and implementing a digital marketing strategy and tactics to maximize sales
-Working with sales leadership to incorporate education and training materials in marketing programs
-Maintaining and updating market intelligence databases on pricing, market share, volume, and competitors
-Assisting with the development of labeling and branding and drives execution of that effort
-Researching and evaluating best practices to further support the improvement of Marketing processes
-Developing recommendations to share with Marketing Leadership
The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.
You are the kind of person who is/has:
-Resourceful
-A self-starter
-Passionate about building marketing programs
-Required Qualifications:
-Bachelor’s Degree in Marketing or related field OR equivalent education and experience
-Minimum of seven years experience in marketing industry or related field
-Experience in social media strategy - planning & implementation
Preferred Qualifications:
-Familiarity/experience with loyalty programs
-Experience with/ability to maintain and update web pages
Additional Knowledge & Skills:
-Strong knowledge of Business-to-Consumer and Business-to-Business marketing practices
-Excellent written and verbal communication skills to effectively communicate to team members, stakeholders, and customers
-Proven ability to successfully manage several assignments simultaneously and to coordinate with multiple departments at all levels of the organization
-Must be resourceful and team focused, have strong problem solving skills, a strong initiative for efficiency and quality and be a proven self-starter
Travel Required:
-% of Travel: less than 5%
-How often: as needed for dealer event or tradeshow
-Where: domestic
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Location:
-Wauwatosa, WI (hybrid eligible)
Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world’s largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton(R), Vanguard(R), Ferris(R), Simplicity(R), Snapper(R), Billy Goat(R), Allmand(R), SimpliPhi(R), Branco(R) and Victa(R) brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.
