Functional:
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-Responsible for driving the Franchise strategy for assigned accounts
-Leading and managing the implementation of Brand and Sales initiatives, programs for the franchise channel to promote key messages and achieve a competitive advantage.
-To establish strong relationship with franchise customer’s decision makers to increase sales opportunities and brand presence.
-To effectively apply sales strategies, policies and best practices in the franchise channel.
-Allocate resources, negotiate, implement and track action plans to achieve set annual net sales target.
-Ensure proper representation of the brand and ensure excellence in in-store execution.
-To pursue additional business opportunities and apply a strategic mid-long term approach.
-Manage all interfaces
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-By frequently addressing the requirements across functions
-By proactively coordinating/ facilitate meetings with other functions and accounts
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-To develop the franchise account strategies
-To ensure quarterly updates of strategic franchise account initiatives
-To present strategic initiatives for local management team
-To establish regular franchise visit schedule
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-To manage sustainable growth by adopting a sell out mindset and drive initiatives through sell out support
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-Proactively lead the alignment of the sell in/ out process across internal functions
-By proactively facilitate meeting/business reviews with designated operations team and Customer Service
-To conduct and share sell through information from account
Controlling:
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-To deliver and measure progress of franchisee’s KPIs
-To monitor and report the market trends and competitors in the area
-To provide realistic business plans and forecasts that is aligned with the company’s long range plan.
