Essential Duties and Responsibilities
-Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights
-Merchandise and optimize ecommerce menus at a store level to increase online conversions and drive traffic to our physical stores
-Create, manage, and execute promotion and discount strategies by market
-Use analytics to make business decisions
-Develop strategies and action plans for retail marketing including promotional events, partner collaborations and community outreach initiatives
-Find efficiencies across a complex and dynamic marketing stack to improve overall customer experience
-Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture
-Work cross functionally with retail, commercialization, and operations to deliver best in class marketing to launch and support product roadmaps
-Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions
-Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities
-Responsible for adhering to marketing budget
-KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio
-Perform other duties as assigned by leadership.
Minimum Qualifications
-Bachelor's degree required
-5+ years working in Marketing with a focus on execution, product introduction and commercialization, cross channel media strategy and execution
-Strategic mind-set, with experience in developing business strategies in complex and dynamic business environments
-3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred
-Experience contributing to the retail and marketing planning process in a matrixed organization
-Excellent project management skills
-Strong customer focus and relationship orientation
-Exceptional written and verbal communication skills
-Regional and national travel required
Preferred Qualifications
-Comfort with analytics and strong business acumen
-Strong understanding of retail marketing and ecommerce
-Ability to pivot priorities quickly and effectively as needed
-Experience developing all aspects of marketing eco-system
-Proven mastery of product launch protocol
-Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel
