Purpose & Overall Relevance for the Organization:
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Support the Digital Partner Commerce (DPC) team & in driving the digital development of key accounts via insights and analysis of online performance
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Act as the digital analytics expert within the team by turning insights into actions to win the consumer online across all digital touchpoints
Role & Responsibilities:
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Developing data visualization tools (Power BI)
and processes to lend insights into accounts’ online performance in the marketplace
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Analyzing product performance data across multiple markets and making recommendations to accounts on how to drive performance
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Working x-functionally with Sales & Marketing to develop new tools and processes to accelerate key account initiatives
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Analyze and monitor consumer and seasonal demand, category trends and competitor assortment on the account’s platform and identify gaps in current assortment content & availability
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Oversee data pipeline workflow and standardization processes ensuring for top-level data quality and automation
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Assist the Senior Manager DPC in optimizing category range and assortment planning performance for future seasons
Key Relationships:
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-Defined winning Retail Partners (Specialty accounts)
-East Europe DPC structures
-East Europe Sales Teams
-East Europe Sales Operations
-East Europe Omnichannel Departments
-East Europe Brand Activation Departments
-East Europe GTM managers
KPIs:
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adidas
E-commerce sales results of defined Digital Partners from the Strategic Account portfolio
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Our brands’ qualitative share in the offer of defined Digital Partners
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Our brands’ share in “on site” communication within defined Digital Partners
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Data and analysis requested by Sales and Marketing departments covered in 100%
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Implementation & support for DPC projects, processes & initiatives
Knowledge, Skills and Abilities
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-Advanced knowledge of PowerBI & Excel
-Proactive mindset that translates to a “build-measure-learn” mentality
-Proven eCommerce expertise and experience with a track record of successfully managing
eComm business both in terms of Sales and Trade marketing Communication
-Natural passion for social media, digital advertising and new technologies
-Ability to work in virtual teams
-High analytical skills for strategy development, business planning, decision planning
-Strong interpersonal skills - very good communications and negotiating abilities as well as high presentation skills and relationship management
-High degree of commercial and business acumen knowledge (e.g. sales, retail, trade marketing, customer service, finance and controlling)
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Mental flexibility, initiative and determination, results oriented
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-Fluent English is a must (written and spoken)
Requisite Education and Experience / Minimum Qualifications:
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-University degree, preferably in Business, Digital Marketing, Statistics or Quantitative research
-Functional: - 2 years analytical experience (experience in sales, marketing and / or consulting area)
-Industry: e-commerce, on-line stores, consumer driven, ideally apparel/fashion/shoes or FMCG
-Exposure: sports/fashion/consumer goods
-Understandig of e-commerce and digital performance KPIs plus and fluency in Google Analytics (or alike tool) is a must
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Proficiency in Advanced Excel, Power Point and Outlook is required
