Purpose & Overall Relevance for the Organisation
This role empowers the Fashion Sales Team with data-driven insights through seasonal and financial forecasting, demand planning, and sell-through performance analysis. You’ll play a key role in optimising sales performance, spotting growth opportunities, and driving strategic initiatives that grow both the Fashion channel and the wider adidas business.
Key Responsibilities
Sales & Forecasting Analytics
-Own and present sales forecasts aligned with business KPIs.
-Track weekly sell-through and weeks-of-cover to highlight trends, risks, and opportunities.
-Partner with Sales and Customer Service to review and manage the Fashion Order Book.
-Support funding requests, cancellations, and other in-season adjustments.
-Deliver clear, actionable recommendations to address risks and maximise in-season performance.
-Prepare weekly, monthly, and quarterly reports on business performance by category and account.
-Build QBR and T2T reporting, including professional presentation materials.
Forecasting & Planning
-Execute seasonal and financial forecasting processes.
-Contribute to GTM (Go-to-Market) planning through forecast inputs and customer financial reporting.
-Support long-term strategic forecasting in line with global objectives and local market dynamics.
Reporting & Insights
-Provide ad-hoc reporting tailored to the Fashion channel and customer needs.
-Translate retail and sales data into clear, actionable insights for both internal and external stakeholders.
Key Relationships
Internal
-Director Fashion, Senior Manager Fashion, Account Managers
-Wholesale Planners
-Supply Chain / OBF
-Sales Operations
-Finance
-Customer Service
-Marketing Operations
-Product & Category Teams
External
-Merchandising & Planning teams within the Fashion account portfolio
Knowledge, Skills & Abilities
-Advanced Microsoft Excel and PowerPoint skills; SAP and BI tool experience a plus.
-Strong analytical mindset with a focus on continuous improvement and process optimisation.
-Solid understanding of retail math and sell-through analysis, with the ability to turn data into strategy.
-Sharp awareness of retail and consumer trends to guide business decisions.
-Excellent time management skills and ability to prioritise under pressure with keen attention to detail.
-Confident communicator, skilled at presenting insights to managers, peers, and external partners.
-Collaborative team player with a proven ability to build strong relationships across functions and with clients.
-Positive, proactive attitude that supports a high-performance culture.
Requisite Education & Experience / Minimum Qualifications
-Degree in Business, Finance, Accounting, or related field preferred (or equivalent practical experience).
-Proven experience in data analytics, sales planning, retail operations, or financial forecasting.
