Start: ASAP
Languages: English, Dutch and French
Location: Can be based in the Netherlands or Belgium
The Role: Are you ready to supercharge local marketing with a dash of fun, a sense of ownership, and a love for real results? I am seeking a hands-on Local Marketing & CRM Specialist to grow a fun brand across Belgium and the Netherlands. If you're a creative problem-solver who connects with communities as easily as with data dashboards - and you can switch confidently between English, French, and Dutch - keep reading!
In this unique role, you'll:
* Partner up with the Head of Acquisition (think big-picture campaigns), the Head of PR & Social (show off your storytelling), and some amazing teams (for insider know-how and on-the-ground action).
* Focus on local execution, on the ground-level engagement, and performance - mixing CRM campaigns, neighborhood partnerships, and hyper-local brand-building.
* Split your time between visits (so you know your audience), creative campaign work, and the occasional hop across to London for in-person team jams!
What you'll get up to:
* Local Marketing & Partnerships
* Unearth and run exciting local collaborations with businesses, schools, sports clubs (maybe even the local chocolatier?).
* Bring local events to life in line with the brand standards
* Support General Managers and Sales with on-the-ground tactics that genuinely drive people wanting to join the venue.
* CRM & Member Journey Support
* Own CRM campaigns from idea to inbox - lead nurture, referral sparks, perfect onboarding journeys, and more.
* Crunch numbers (conversions, open rates, etc.), tweak strategies, and always chase better results.
* Help automate and segment comms using our CRM and ESP tools.
* Awareness & Local Visibility
* Localize national campaigns to make them relevant to individual clubs and communities.
* Keep assets, landing pages, and Google profiles in tip-top local SEO shape.
* Jump on seasonal events, community happenings, and media opportunities to boost presence.
* Measurement & Reporting
* Track and share venue level KPIs - think new enquiries, conversion rates, retention stats, and more.
* Work with the Head of Acquisition on data-driven recommendations (bring your inner marketing scientist).
* Feed insights back to the central team to keep us learning and winning.
About You (Who we'll high-five and hire):
* 3+ years of hands-on experience in CRM/email marketing and executing local partnerships/activations .
* Comfortable running projects independently, juggling priorities, and taking ownership from start to finish.
* Enjoy working cross-functionally - you'll be the friendly bridge between the venue, sales, and marketing teams.
* Fluent in English, French, and Dutch (written and spoken).
* Analytical, action-oriented, and tech-savvy - you love tools like Google Analytics, CRM dashboards, and email platforms.
* (Bonus points) For multi-location work experience in retail, or hospitality.
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