No Relocation Assistance Offered
Job Number #169022 - Overland Park, Kansas, United States
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Do you want to make a difference in the lives of people and their pets? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions? If this is how you see your career, Hill’s is the place to be!
Hill’s Pet Nutrition is a multibillion dollar, global division of Colgate-Palmolive Company and the maker of Prescription Diet and Science Diet pet food. Our mission is to help enrich and lengthen the special relationships between people and their pets by providing the best groundbreaking pet nutrition technology, products, and expertise to pet parents, veterinary professionals and other key pet professionals worldwide. Our company is a globally recognized Best Place to Work.
The role is responsible for the development and execution of shopper marketing strategy, retail media, and go-to-market activities to achieve the brand’s short- and long-term business objectives. This includes championing shopper marketing demand generation and implementing eCommerce strategies that help drive growth and shopper engagement.
What you will do:
Omni-Channel Strategy Development:
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-Lead the creation and execution of omni-channel shopper marketing plans that integrate both in-store and digital touchpoints, enhancing the shopper journey across all channels.
-Partner with cross-functional teams (e.g., sales, digital marketing, brand marketing) to align shopper marketing strategies with broader brand growth plans and business goals.
-Leverage available resources to analyze shopper behavior, media performance, and market trends to inform strategy, ensuring campaigns are data-driven and result-oriented.
In-Store Execution:
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-Oversee activations at point of purchase, both in stores and online, ensuring seamless execution in collaboration with retail partners.
-Drive the development of compelling point-of-sale materials, displays, and promotions to engage shoppers and drive conversion at the shelf.
-Coordinate with field teams and retail partners to ensure flawless implementation of in-store programs and promotions.
Retail Media Strategy:
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-Lead the development of retail media strategies driving consideration, engagement, and sales.
-Work closely with retail media partners and media agencies to design, implement, and optimize campaigns, utilizing both paid and owned media channels to reach target consumers effectively.
-Develop and manage retail media budgets, optimizing spend to deliver the highest performance across KPIs.
Performance Tracking & Reporting:
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-Monitor and report on campaign performance, providing insights and recommendations to optimize future initiatives.
-Track and analyze key performance indicators (KPIs) such as sales lift, ROI, traffic, and engagement to evaluate the success of omni-channel campaigns.
-Conduct post-campaign analysis and present findings to senior leadership, highlighting successes, learnings, and opportunities for improvement.
Retailer and Vendor Collaboration:
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-Negotiate with retailers on joint business plans, co-marketing initiatives, and promotional strategies to drive category growth and brand presence.
-Build and maintain strong relationships with key retail partners, understanding their business needs and leveraging these insights to develop tailored marketing solutions that are mutually beneficial and leverage the strengths and capabilities of both brands.
-Customize our Brand IMC and innovation presentations to address retailer strategies, guidelines and performance objectives.
-Partner with Procurement to manage vendor relationships (external agencies, suppliers, third-party vendors), enhancing the tools they provide, establishing and optimizing processes/ways of working, and reviewing costs and proposed SOWs.
Team Leadership & Mentorship:
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-Mentor and lead junior members of the shopper marketing team, providing guidance on best practices and professional development.
-Foster a collaborative environment and ensure effective communication across the team and with other departments.
Required Qualifications:
-Bachelor's degree in Marketing, Business, or a related field
-7+ years of experience in brand marketing or omni-channel shopper marketing or customer development, with a strong focus on in-store execution and retail media strategy.
-Proven track record of developing and executing successful in-store and digital campaigns across multiple retailers and platforms.
-Experience managing retail media budgets and optimizing spend across various digital media channels (e.g., programmatic, display, search, social, etc.).
-In-depth knowledge of retail media networks and shopper insights would be an asset
Preferred Qualifications:
-Master's Degree
-Strong strategic thinking with the ability to execute tactical plans effectively across multiple channels.
-Expertise in shopper behavior, consumer trends, and retail analytics.
-Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
-Analytical mindset with the ability to interpret data, optimize strategies, and provide actionable insights.
-Strong collaboration and relationship-building skills with internal teams and retail partners.
-Proficient in Microsoft Office Suite and Google Workspace tools; experience with retail media platforms and analytics tools is a plus (e.g., Google Analytics, Nielsen, Kantar, etc.).
Compensation and Benefits
Salary Range $125,000.00 - $165,000.00 USD
Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.
Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
For additional Colgate terms and conditions, please click here.
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