GENERAL PURPOSE
-As Manager Digital Experience Operations, you will be part of a global team responsible for ensuring the
smooth and timely execution of digital campaigns and product launches across adidas' digital platforms
(e.g. and app).
-Your focus will be on operational readiness, process improvement, and executional excellence. In this
role, you will primarily support the Korea, Japan, and Emerging Markets (EM) clusters, acting as a key
contact for these markets and working closely with local and global stakeholders to drive efficient
campaign execution and consumer experiences.
-You’ll play a central role in coordinating cross-functional teams, optimizing digital workflows, and
ensuring high-quality execution that aligns with global standards while meeting local needs.
As a secondary focus, you will also contribute to ideating and enabling enhanced digital experiences
using the existing tool landscape, in close collaboration with the global DVM Consumer Experience (CX)
team. This includes driving adoption and upskilling around tools such as LATTE, Amplitude, and other
internal platforms.
KEY RESPONSIBILITIES
Scope: Own and manage digital operations processes that impact small to medium user groups, ensuring stability, efficiency, and scalability.
Digital Campaign & Launch Execution
• Oversee the execution of campaigns and product launches across adidas digital platforms.
• Ensure operational readiness by managing timelines, tracking deliverables, and coordinating with key stakeholders.
• Support QA, troubleshooting, and go-live processes for assigned markets.
Market Support & Collaboration
• Act as the operational interface for Korea, Japan, and EM markets — understanding local needs and ensuring alignment with global processes and tools.
• Guide and support markets through campaign execution workflows, from planning through post-launch review.
• Work closely with global functions (e.g. Product, Tech, Analytics) to enable localized execution.
Experience Enablement & Tool Adoption
• Collaborate with the global DVM CX team to explore and activate enhanced consumer experiences using existing internal tools.
• Drive adoption, enablement, and best-practice usage of platforms such as LATTE, Amplitude, and campaign delivery frameworks.
• Contribute to upskilling and knowledge-sharing across the market network to ensure tool maturity and alignment with global consumer engagement strategies.
Process Management & Optimization
• Contribute to the definition and improvement of campaign-related processes and tools.
• Identify operational challenges and help implement solutions that increase efficiency and consistency.
• Ensure that processes are documented and accessible to relevant teams.
Best Practice Sharing & Enablement
• Share learnings and best practices across markets and functions.
• Support the enablement of local teams through training, documentation, and regular communication.
• Help ensure a consistent level of execution quality across supported markets.
KEY RELATIONSHIPS
• Agile product teams
• Digital Activation Teams
• Operations & Services Team
• Digital Analytics teams
• adidas Markets
• Global TECH
• External vendors
REQUIREMENTS
1. Education & Experience
• Degree in Business Administration, Digital Marketing, Information Systems, or a related field (or equivalent experience)
• 5+ years of experience in a digital, operations, or eCommerce environment, preferably in a global or matrixed organization
• Advanced knowledge in respective domain (e.g. Payments, Consumer Engagement etc.)
• Deep understanding of digital operations and consumer journey execution
• Experience in managing highly complex processes, involving multiple teams in different geographies
2. Soft-Skills
• Ability to quickly adapt to changing business processes and business partners
• Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Proven ability to lead through influence and drive alignment across functions
3. Hard-Skills
• Comfortable working with enterprise-level platforms and technologies
• Project management and project monitoring experience
• Familiarity with internal tools like LATTE, Amplitude, CMS platforms, and execution workflows is a plus.
• Knowledge of process optimization methodologies (LEAN, 6Sigma, etc…) is a plus
• Fluent English both verbally and written
