Marketing Manager
Salary dependent on skills and experience
Office based 2 days per week Eastleigh SO50 - must live within a commutable distance to Eastleigh
Full time
About us
Tucasi is a leading EdTech SaaS company helping schools, trusts, and caterers streamline payments and parent communication. Our mission is simple: make it easy for children to enjoy school meals, trips, and activities while helping schools run efficiently and keeping parents informed.
Last year we supported 2,000+ schools across England, processing 49m meals, enabling 67,000 trips, and handling 8m+ transactions through our platform.
The Opportunity
We're looking for a commercially minded marketer to grow our brand and launch a new proposition. You'll lead go-to-market strategy, demand generation, and campaign execution-covering the full funnel from awareness to revenue.
A key focus is AI: building and testing a modern marketing tech stack to drive smarter, more scalable campaigns.
You'll work closely with Sales, Product, and Leadership, owning marketing strategy, budget, and delivery.
If you're after a high-impact role where your work shapes the future of a SaaS business, we'd love to hear from you.
Key Responsibilities but not limited to:-
Strategy & Leadership
* Define marketing strategy aligned to business goals
* Act as the voice of the customer to shape product, pricing, and positioning
* Lead go-to-market across client segments
* Represent marketing performance, challenges, and trends to leadership
Product Marketing
* Own product messaging across the customer journey
* Conduct research to understand buyer needs and pain points
* Translate features into compelling benefits for key personas
* Deliver go-to-market plans for new launches
Commercial Impact
* Partner with Sales to manage the revenue funnel
* Run account-based marketing (ABM) for enterprise and mid-market
* Own pipeline targets and track CAC, ROI, LTV, and conversions
Demand Generation
* Lead integrated campaigns across email, SEO, content, social, and events
* Drive lead generation and nurture prospects with automation
* Support Sales with ABM, enablement content, and pipeline acceleration
Technology & AI
* Build an AI-enabled marketing tech stack for scale and efficiency
* Implement tools for automation, personalisation, and analytics
* Champion data-driven segmentation, attribution, and customer experiences
* Explore emerging AI capabilities to maintain a competitive edge
Metrics & Reporting
* Report on KPIs weekly, monthly, and quarterly (e.g., MQLs, pipeline, CAC, ROI)
* Monitor and improve funnel conversion rates
* Present insights and recommendations to leadership
* Test and optimise messaging, creative, and CTAs
Experience
* 3+ years in B2B SaaS
* Proven track record of delivering marketing results and ROI
* Experience designing and managing a marketing tech stack
* Knowledge of AI-powered tools for automation, analytics, and content
* Strong grasp of full-funnel marketing and demand generation
* Experience in ABM and product-led growth
* Excellent communication and stakeholder management skills
* Proficiency with marketing automation platforms
Interested? If you possess the relevant skills and experience then Apply by return.
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